I used photoshop and illustrator to render the bottle designs
I based the reusable bottle on Gatorade's squeeze bottle. I personally use the current Gatorade bottle and find it slips out of my backpack pocket, hence the ripple design. I experimented with the geometry of the lightning logo, bringing the brand back to a geometric style, instead of their rounded lightning bolt. I knew there was a way to tie the bolt into their "G" logo with the help of the angles in their existing logo.